AGENCY EXPERIENCE
(Pitch wins in bold)
VCCP (2017 - Present)
Associate Creative Director / Head of Copy
At VCCP I oversee the creative work on clients like Domino’s, Compare The Market, and Canon. I run a department of four teams, and cherish my role as mentor and associate creative director - building collaborative relationships with internal teams and clients alike. But, as with most creatives, I still like to keep my sleeves rolled up and my pencils sharp…
Domino's. O2. British Heart Foundation. Kia. Christian Aid. Compare The Market. World Vision. Saga. MacMillan. Canon. TfL. Paddy Power. Nationwide. The Unlimited. The Royal British Legion. Cats Protection. Chelsea FC. More Th>n. Chubb. Shell. INEOS. Sage.
ANALOGFOLK / ELVIS / SOUTHPAW / SPACE (2016 - 2017)
Freelance Senior Creative
Freelance looked fun. So I gave it a go. For a year (and a bit) I visited some great agencies to work on projects I believed in - winning pitches and making some life-long friends in the process. Most gigs would start as fortnight stints, but soon turn into months; once I’d proven my tea-making skills.
Cadbury. Budweiser. Stella Artois. Honda. Arla. Strongbow. Cravendale. Glenfiddich. Drambuie. Starbucks. Bundesliga. Wimbledon. Barilla. Heineken. Monkey Shoulder. Moretti. Haagen-Dazs. Amstel. Dove. PG Tips. Lucozade.
DLKW LOWE / MULLEN LOWE (2013 - 2016)
Creative Lead
Lowe brought me in to help bolster their digital offering. And I joined to improve my ATL game. Turns out, it was a good trade. My time there was amazingly hectic - from running pitches in America, to shooting films in India and South Africa, I got used to being a global creative on global brands.
Unilever. Harley Davidson. Morrisons. Give Blood. Cif. Seat. Domestos. Persil. Audemars Piguet. Lenovo. Post Office. Burger King. E-On. Calor. Pizza Express. The NHS. Knorr. Electoral Commission. Samaritans. Becel. HM Treasury. Rémy Martin. British Heart Foundation. Lloyds Bank.
ELVIS COMMUNICATIONS (2008 - 2013)
Creative
In my (almost) five years at Elvis, we won agency of the year multiple times, smashed the School Report on the regular, and picked up some amazing new business. We also had a couple of good nights at awards dos... I started as an intern, but by the time I left I was running pitches, and overseeing clients such as Clarks, NowTV and AutoTrader.
Cadbury. Apple. Honda. Virgin Media. Sky. Mitchells and Butlers. Stella Artois. Peroni. Virgin Trains. Magners. Virgin Holidays. T-Mobile. Auto Trader. Pizza Hut. Red Bull. Wrangler. HTC. Drench. Sailor Jerry. NowTV. Southampton FC. Clarks. Yakult.
LEO BURNETT / DONER / AIS / WUNDERMAN / TEQUILA (2007 - 2008)
Placement, Intern and Freelance Creative
I decided the perfect time to get my foot in the door was right-slap-bang in the middle of a global recession. Turns out, I like a challenge. This was a year filled to the brim with book crits, unpaid placements, and wearing SuperDry teeshirts. I also did a bit of freelance, to pay the bills. And I wouldn’t change it for the world.
McDonalds. Barclays. Travelodge. Nikon. Lexmark. O2. Skoda. Jaguar. Butlins. British Army.
EDUCATION
Bucks Uni - BA(Hons) degree in Creative Advertising
Wiltshire College - Pre BA in Art and Graphic Design
Kingdown Secondary School - 3 A Levels, 5 AS Levels, 9 GCSEs
Sue Tenty's Acting Summer School 1993 - I played the title role in Oliver. Critical reviews were mixed.
FEEDBACK
I wouldn’t hesitate to recommend Danny to anyone, anywhere. One of the nicest and hardest-working creatives I’ve had the pleasure to work with. - FORMER ECD
The account teams love him. The creatives love him. The clients love him. And I think he’s alright. - FORMER MD
Danny has an old school approach to modern thinking. (I mean that in a good way). Every single bit of work he presents is solidly thought out, strategically bang on, and perfectly on tone. He’s written some of the funniest ads I’ve seen, then would suddenly hit us with a heartfelt tearjerker of a script the next day (He made a client cry once. In a good way). - FORMER CD
Danny is a top guy and brilliant creative. You’re always happy when you see he’s lined up to work on your project. Because you know he’ll give it everything he’s got. - FORMER CO-WORKER
Danny was my CD for about 2 years and I think I grew more when I was working with him, than any other time in my career. He always seems to know how to get the best work out of you… it’s like a Jedi mind-trick. Even now, he’s the one I text if I need advice on my career… or if i’m a bit stuck on a brief - FORMER CO-WORKER