BHF: WILL POWER

People don't realise that you can leave a gift in your Will to charity. Fewer know that this these ‘gifts in Wills’ power more than half of all the BHF's funding. Funding that saves millions of lives every year.

So we gave it a name. Will Power.

This campaign spanned press, radio, OOH, direct mail, retail, CRM, and social. 

But here’s the telly ad directed by the awesome Chris Thomas: