DOMINO’S - SEE ‘EM. WANT ‘EM.

All the research showed that people simply couldn’t keep their hands off Domino’s new Pop’n Chicken. They were the ultimate dive-in food. Mega moreish, totally delish.

So, in the height of COVID-lockdown we created a campaign that relied on found footage.

We took stock library videos, then hacked them. Basically.

We replaced the ‘object of desire’ in each of the films with a simple pack shot, turning them into ads they we’re never meant to be.

First up, some ITV idents:

Then, we created social versions (these are just GIFs):

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Aaaaaand some emails. If you fancy it:

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