VIRGIN HOLIDAYS: TRavelator

To give Virgin Holidayers a taste of Rockstar Service before they jetted off, I turned Gatwick’s Travelator into a 100ft long, tailor-made personal experience. 

We'd sent each person travelling with Virgin Holidays a luxury luggage tag. And hidden inside was an RFID chip, which had all their details pre-loaded. Then, as they walked past each digital 'poster' along the Travelator, a bespoke and personalised message was displayed.

We knew who they were, where they were going, and what they could expect when they got there. From the weather forecast and pool temperature, to where they could find the coldest beer and tastiest tucker.

There were hundreds of possible messages, but here's a taster of some out-going screens.

And the Rockstar Service didn't stop when they got home.

Happily, it was pretty well received.